On 4 September 2025, SethiG, in partnership with The Access Group and Sleepwell Group, welcomed 70 hospitality leaders to the Bangkok Marriott Hotel Sukhumvit for the second edition of A Closer Look.

Themed “Evolving Operating Models in Hospitality”, the evening tackled one of the industry’s most pressing questions: how should owners choose and structure their operating models in a fast-changing market?

The session featured insights from Thailand’s top hotel leaders, including:

• Prab Thakral – Boutique Corporation Public Company Limited
• Marisa Sukosol Nunbhakdi – The Siam & The Sukosol Hotel, Bangkok
• Marcus Hanna – La Vie Hotels & Resorts
• Jens O. Reichert – Accor

Panelists provided a 360° perspective on independent ownership, franchise strategy, white-label operations, and multinational brand management. Highlights included discussions on franchise growth in Thailand, strategic alignment, asset-level analysis, and the role of technology in achieving operational excellence. Owners and operators also shared perspectives on managing agreements, protecting long-term profitability, and building legacy brands.

The evening concluded with a Dream Master roll-pack mattress demonstration, showcasing motion isolation and premium comfort—a light yet memorable finish to a substantive discussion on asset-level decisions.

A special thanks to Tharin Sethi and the SethiG team for organizing the event, and to Suppharaj Chokwonganun, Managing Director of Sleepwell Group, for delivering the closing remarks.

We extend our gratitude to all attendees, panelists, and partners who contributed their insights, and we look forward to continuing the conversation at A Closer Look 2026.