Dream Master x Accor: 2026 Strategic Kickoff

Dream Master Bedding recently had the opportunity to meet with Accor at their Bangkok head office for a 2026 strategic kickoff session, reinforcing a long-standing partnership built on alignment, performance, and shared standards.

Dream Master was represented by Kampol Tanawarotai, Head of Domestic Sales, alongside our International Partner, Tharin Sethi, Managing Director of SethiG. The session focused on forward planning and operational coordination across the portfolio.

The discussion centered around several strategic priorities:

• Upcoming hotel openings across 2026–2028
• Increased deployment of soft bedding solutions across the portfolio
• Replacement cycle tracking and lifecycle planning
• Strengthening implementation efficiency at the property level

As hospitality groups continue to expand and refine brand standards, early alignment between procurement, operations, and suppliers plays a critical role in ensuring smooth rollouts and consistent guest experience.

We extend our sincere thanks to Kunthida Lerlertparkdee, Director, Procurement Contract Implementation, for the productive discussion and continued collaboration.

As a long-standing approved and preferred bedding partner for Accor, Dream Master remains committed to supporting both new developments and existing properties with solutions that meet brand specifications while delivering consistent, durable, guest-focused comfort.

Strategic kickoff meetings such as this reflect more than planning, they demonstrate a shared commitment to execution, accountability, and long-term partnership.

We look forward to strengthening our collaboration further and supporting successful rollout initiatives in 2026 and beyond.