Sleep Well Industries begun business primarily producing and trading jute as well as coconut fibres roughly five decades ago. In the 1980s, Mr. Nirmal Chokwonganun begun supplying jute and coconut raw material to bedding manufacturers in key markets including Thailand, East Asia, Europe and India. Over time, these relationships and partnerships strengthened and in 1998, Mr. Suppharaj Chokwonganun, formally registered Sleep Well Industries and begun assembling SuperTech off-spring mattresses for OEM and third-party labels. This fairst foray into the bedding industry proved to be very fruitful and gave Sleep Well Industries the direction to grow into the bedding market leader that it is today.
In 2005, the Sleep Well team recognized the superior quality of pocket spring mattresses and became a leading company in Thailand to prioritize assembling and distributing the product locally. This strategic decision paved way in 2008 for Sleep Well group to acquire the Dream Master label; an established European pocket spring brand poised for growth. 2010 saw Sleep Well Industries invest in state-of-the-art machinery and expand manufacturing efficiency. Over the next years Dream Master became amongst the fastest growing pocket spring labels in the world and Sleep Well Industries begun earning the business of leading hospitality and housing development projects.
In 2015, Sleep Well Industries partnered with Standard Textiles to establish Dream Standard Textiles, the exclusive producer and distributor for Standard Textile’s core Centium technology in the APAC region. With this strategic step, Sleep Well further strengthened its business partnerships with its existing clientele by expanding product offerings to include bed and bath linen. Under the DreamEfficient Initiative established in 2016, the company then invested in new machinery including roll packing technology as well as upgraded the factory floor plan to accommodate and facilitate the growing demand as part of an 8 year development plan. Sleep Well also begun establishing its own show rooms in 2017 to increase exposure and direct access to retail consumers.
In 2018, Sleep Well Industries launched the Sleep Happy label as an economy alternative to Dream Master’s premium products. Sleep Happy particularly targets retailing and the growing e-commerce B2C platforms and was Sleep Well Industry’s first attempt to achieve horizontal integration. This was followed by the acquisition of Parker & Morgan and partnership with King Koil as exclusive distributor for Thailand in 2019. This was also the year Dream Sustainable was set up to lead the company’s green initiative. In 2021, Sleep Well established the iDreamPillo label to further diversify and strengthen its retail product offerings. This was also the year that Sleep City was established as Sleep Well Industry’s flagship retail store.
VISION: To become the world’s leading bedding manufacturer, supplier and distributor creating the highest quality products.
MISSION: To provide all of our customers and product end-users the ultimate sleep experience
Chief Revenue Officer
Chief Operating Officer