{"id":16722,"date":"2022-02-21T04:55:10","date_gmt":"2022-02-21T04:55:10","guid":{"rendered":"https:\/\/www.dreammasterbed.com\/?page_id=16722"},"modified":"2022-02-21T05:22:57","modified_gmt":"2022-02-21T05:22:57","slug":"history","status":"publish","type":"page","link":"https:\/\/www.dreammasterbed.com\/history","title":{"rendered":"History"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16722\" class=\"elementor elementor-16722\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-5045434 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5045434\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e734bd\" data-id=\"4e734bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-576cda2 elementor-widget elementor-widget-image\" data-id=\"576cda2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1685\" src=\"https:\/\/www.dreammasterbed.com\/wp-content\/themes\/woodmart\/images\/lazy.png\" class=\"attachment-full size-full wp-image-16748 wd-lazy-load wd-lazy-fade\" alt=\"\" srcset=\"\" sizes=\"(max-width: 2560px) 100vw, 2560px\" data-wood-src=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-scaled.webp\" data-srcset=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-scaled.webp 2560w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-300x197.webp 300w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-1024x674.webp 1024w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-768x506.webp 768w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-1536x1011.webp 1536w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-2048x1348.webp 2048w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-1200x790.webp 1200w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-600x395.webp 600w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-150x99.webp 150w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d2d023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d2d023\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3683ae5\" data-id=\"3683ae5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-060c324 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"060c324\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-wrapper set-mb-s reset-last-child wd-title-color-default wd-title-style-default wd-title-size-medium text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-xl\">EXPERIENCE<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"title-after_title set-cont-mb-s reset-last-child wd-fontsize-s\">\n\t\t\t\t\t<p>Sleep Well Industries begun business primarily producing and trading jute as well as coconut fibres roughly five decades ago. In the 1980s, Mr. Nirmal Chokwonganun begun supplying jute and coconut raw material to bedding manufacturers in key markets including Thailand, East Asia, Europe and India. Over time, these relationships and partnerships strengthened and in 1998, Mr. Suppharaj Chokwonganun, formally registered Sleep Well Industries and begun assembling SuperTech off-spring mattresses for OEM and third-party labels. This fairst foray into the bedding industry proved to be very fruitful and gave Sleep Well Industries the direction to grow into the bedding market leader that it is today.<\/p><p>In 2005, the Sleep Well team recognized the superior quality of pocket spring mattresses and became a leading company in Thailand to prioritize assembling and distributing the product locally. This strategic decision paved way in 2008 for Sleep Well group to acquire the Dream Master label; an established European pocket spring brand poised for growth. 2010 saw Sleep Well Industries invest in state-of-the-art machinery and expand manufacturing efficiency. Over the next years Dream Master became amongst the fastest growing pocket spring labels in the world and Sleep Well Industries begun earning the business of leading hospitality and housing development projects.<\/p><p>In 2015, Sleep Well Industries partnered with Standard Textiles to establish Dream Standard Textiles, the exclusive producer and distributor for Standard Textile\u2019s core Centium technology in the APAC region. With this strategic step, Sleep Well further strengthened its business partnerships with its existing clientele by expanding product offerings to include bed and bath linen. Under the DreamEfficient Initiative established in 2016, the company then invested in new machinery including roll packing technology as well as upgraded the factory floor plan to accommodate and facilitate the growing demand as part of an 8 year development plan. Sleep Well also begun establishing its own show rooms in 2017 to increase exposure and direct access to retail consumers.<\/p><p>In 2018, Sleep Well Industries launched the Sleep Happy label as an economy alternative to Dream Master\u2019s premium products. Sleep Happy particularly targets retailing and the growing e-commerce B2C platforms and was Sleep Well Industry\u2019s first attempt to achieve horizontal integration. This was followed by the acquisition of Parker &amp; Morgan and partnership with King Koil as exclusive distributor for Thailand in 2019. This was also the year Dream Sustainable was set up to lead the company\u2019s green initiative. In 2021, Sleep Well established the iDreamPillo label to further diversify and strengthen its retail product offerings. This was also the year that Sleep City was established as Sleep Well Industry\u2019s flagship retail store.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd0df6 elementor-widget elementor-widget-wd_text_block\" data-id=\"bbd0df6\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><strong>VISION:<\/strong> To become the world\u2019s leading bedding manufacturer, supplier and distributor creating the highest quality products.<\/p><p><strong>MISSION:<\/strong> To provide all of our customers and product end-users the ultimate sleep experience<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be6d3db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be6d3db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e30793f\" data-id=\"e30793f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fce4dc0 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"fce4dc0\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-wrapper set-mb-s reset-last-child wd-title-color-primary wd-title-style-underlined wd-title-size-medium text-center\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-xl\">LEADERSHIP TEAM<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-inner-section elementor-element elementor-element-be3460d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be3460d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0a93033\" data-id=\"0a93033\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-df3808d\" data-id=\"df3808d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e9e5c9 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0e9e5c9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:end;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:start;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"718\" height=\"718\" src=\"https:\/\/www.dreammasterbed.com\/wp-content\/themes\/woodmart\/images\/lazy.png\" class=\"attachment-full size-full wp-image-16741 wd-lazy-load wd-lazy-fade\" alt=\"\" data-wood-src=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/roger-white.jpg\" data-srcset=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/roger-white.jpg 718w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/roger-white-300x300.jpg 300w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/roger-white-150x150.jpg 150w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/roger-white-600x600.jpg 600w\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Suppharaj Chokwonganun<\/h3><p class=\"elementor-image-box-description\">Managing Director<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c7d12ea\" data-id=\"c7d12ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-inner-section elementor-element elementor-element-db05849 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db05849\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-892ed60\" data-id=\"892ed60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddac6f3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ddac6f3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1000\" height=\"1333\" src=\"https:\/\/www.dreammasterbed.com\/wp-content\/themes\/woodmart\/images\/lazy.png\" class=\"attachment-full size-full wp-image-16740 wd-lazy-load wd-lazy-fade\" alt=\"\" data-wood-src=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/vik.jpg\" data-srcset=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/vik.jpg 1000w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/vik-225x300.jpg 225w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/vik-768x1024.jpg 768w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/vik-600x800.jpg 600w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/vik-150x200.jpg 150w\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Vik Chokwonganun<\/h3><p class=\"elementor-image-box-description\">Chief Revenue Officer<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d009bd0\" data-id=\"d009bd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cab6f15 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"cab6f15\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1333\" src=\"https:\/\/www.dreammasterbed.com\/wp-content\/themes\/woodmart\/images\/lazy.png\" class=\"attachment-full size-full wp-image-16738 wd-lazy-load wd-lazy-fade\" alt=\"\" data-wood-src=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/pooja.jpg\" data-srcset=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/pooja.jpg 1000w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/pooja-225x300.jpg 225w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/pooja-768x1024.jpg 768w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/pooja-600x800.jpg 600w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/pooja-150x200.jpg 150w\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Pooja Chokwonganun<\/h3><p class=\"elementor-image-box-description\">Executive Director<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b090cfd\" data-id=\"b090cfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4355ab elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c4355ab\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1333\" src=\"https:\/\/www.dreammasterbed.com\/wp-content\/themes\/woodmart\/images\/lazy.png\" class=\"attachment-full size-full wp-image-16739 wd-lazy-load wd-lazy-fade\" alt=\"\" data-wood-src=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/yash.jpg\" data-srcset=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/yash.jpg 1000w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/yash-225x300.jpg 225w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/yash-768x1024.jpg 768w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/yash-600x800.jpg 600w, https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/yash-150x200.jpg 150w\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Yash Chokwonganun<\/h3><p class=\"elementor-image-box-description\">Chief Operating Officer<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EXPERIENCE Sleep Well Industries begun business primarily producing and trading jute as well as coconut fibres roughly five decades ago.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>History - DreamMaster<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreammasterbed.com\/history\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - DreamMaster\" \/>\n<meta property=\"og:description\" content=\"EXPERIENCE Sleep Well Industries begun business primarily producing and trading jute as well as coconut fibres roughly five decades ago.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreammasterbed.com\/history\" \/>\n<meta property=\"og:site_name\" content=\"DreamMaster\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-21T05:22:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreammasterbed.com\/wp-content\/uploads\/2022\/02\/timeline-sleepwell-02-1-scaled.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dreammasterbed.com\/history\",\"url\":\"https:\/\/www.dreammasterbed.com\/history\",\"name\":\"History - 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